CITROËN NIGHTRIDE CYCLING EXPERIENCE RETURNS FOR ITS SECOND EDITION IN PARTNERSHIP WITH DUBAI CARES ON 27 MARCH
Citroën hosted the second edition of its CITROËN NIGHTRIDE cycling experience in Dubai
CITROËN NIGHTRIDE is open to both experienced and amateur cyclists from across the UAE.
The initiative is backed by Citroën’s ongoing CSR initiatives and commitment to supporting social causes including children’s education.
To register for the CITROËN NIGHTRIDE, visit the link CITROËN NIGHTRIDE.
Dubai, United Arab Emirates, 24 March 2022 – This Ramadan, the European automaker Citroën is hosting the second edition of its CITROËN NIGHTRIDE cycling experience in support of Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI).
The 2023 edition of CITROËN NIGHTRIDE aims to celebrate the UAE’s spirit of generosity while also promoting a sense of wellbeing among the UAE community during the holy month. Taking place on 27 March, 2023 between 8:30pm to 11:30pm at Al Qudra Cycling Track, the event welcomes cyclists of all skill levels to join the experience and ride along a 30km or 50km track for a fun-filled night of community, adventure, and exploration.
Citroën has a long history of involvement in cycling. The brand has sponsored several cycling teams over the years, including the AG2R Citroën team since 2021, as part of the company’s broader commitment to promoting sustainable and eco-friendly modes of transportation.
Citroën will donate AED 50 to Dubai Cares for each cyclist participating in the experience, with a target of raising up to AED 20,000. The donation will be directed to Dubai Cares to support the UAE-based global philanthropic organization’s efforts to promote access to quality education for underprivileged children and youth in developing countries and help them reach their full potential. To date, Dubai Cares has reached over 21 million beneficiaries in 60 developing countries.
Neeraj Kumar, Managing Director for European Brands at Stellantis ME, said: “Building on the success of last year’s CITROËN NIGHTRIDE event, we’re delighted to partner with Dubai Cares for the second edition. By supporting children’s education and promoting physical and mental wellbeing among residents, we can create a brighter future for all while having fun and supporting the local cycling community”.
“Citroën is a brand that is inspired by you, our community. We believe in the power of bringing people together and are committed to designing products and services that promote connectivity, community-building, and a brighter, more sustainable future for all” added Kumar.
Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares said: “Initiatives like the CITROËN NIGHTRIDE cycling experience provide a wonderful platform for the UAE community to come together and support a meaningful cause while participating in a physical activity that will boost their health and fitness. We thank Citroën for collaborating with Dubai Cares for the 2nd edition of this cycling event and supporting our efforts to prioritize the role of education in driving human development and progress. Partnerships with private sector companies such as Citroën contribute to our mission and help us create positive impact in the lives of underprivileged children and youth as well as their families and wider communities through transformed education systems.”
As part of its global efforts, Dubai Cares has recently introduced the Framework for Global Education Transformation that calls for a whole-of-society ecosystem approach based on cross-sectoral collaboration to transform education. Based on a new system of partnerships and participation of new education actors, the Framework will allow each community, city or country to adopt, adapt, customize and transform their systems in ways that meet their aspirations. In addition, the organization is the exclusive Education Partner for COP28, where it will be bringing its flagship RewirEd Summit to the conference with a focus on integrating climate into education and place education at the forefront of the global climate agenda.
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.
Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A bold and innovative brand, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami – an electric vehicle designed for the city -, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable plug-in versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën operates in 101 countries and has a network of 6,200 points of sale and service throughout the world.
For more information about Citroën, visit the media site at https://fr-media.citroen.com
About Dubai Cares:
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 21 million beneficiaries in 60 developing countries.
Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises. Moreover, Dubai Cares adopts a strategic approach to improve student enrollment and learning outcomes through an integrated school health and nutrition model that is made up of school-based deworming activities, school feeding, and WASH (Water, Sanitation & Hygiene) in schools.
Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.
Volunteerism is a powerful tool to Dubai Cares in order to engage people in tackling development challenges. Dubai Cares rallies the UAE wider community through a large spectrum of volunteering and awareness initiatives that are linked to its global mandate.
To learn more, please visit www.dubaicares.ae
For more information, please contact:
Tales & Heads
Mazeen Al Khatib
+ 971 55 326 0000